Why is gold a hated asset?

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));var pageTracker = _gat._getTracker("UA-6162835-1");pageTracker._trackPageview();A recent article on www.bloomberg.com (http://bloomberg.com/apps/news?pid=20601212&sid=ae.xb05JePEE&